Neutrality is no longer perceived as being neutral. Organisations are increasingly expected to take a public position on major social issues affecting the societies in which they operate. Whether it relates to gender or ethnic diversity, single-use plastics, LGBT rights, gun control, climate change, or immigration, companies and business leaders have to navigate these complex issues carefully or risk being seen as inauthentic. As such, we can work alongside you in the following areas:

Polling and insights

Positioning advice

Purpose-focused risk analysis and issue response

Event content curation advice




Services