STAND Framework

Organisations are regularly being called upon to take a position on social, political and humanitarian issues, from the fight for reproductive rights in the US to global conflicts. Your company can get ahead by introducing our purpose-informed framework.

We firmly believe that organisations taking a stance is not just an option; it's a strategic imperative. That’s where STAND comes in – a powerful framework to empower your company to make informed and impactful decisions on when - and when not - to take a public stance.

  • Purpose Union’s STAND framework - or Sociopolitical Tool for Analysis, Negotiation and Decision-making - will help your organisation navigate the difficult terrain of social justice issues. The STAND framework offers:

    • A strategic approach to decision-making, enabling your company to engage with sociopolitical issues in a structured and objective manner.

    • A transparent process for taking informed and responsible stances on events as they arise.

    • An opportunity to contribute positively to global communities while safeguarding your reputation and relationships.

    • A structured approach to engaging and negotiating with various company stakeholders, including Employee Resource Groups, ensuring a unified and cohesive approach.

  • The STAND framework provides a scorecard that guides organisations towards a conclusion on whether they should communicate a stance on external events, and if this should be done internally, externally, or both. This scorecard incorporates elements such as an organisation’s social purpose or geographical location, with each factor carefully weighted.

    It equips you to respond authentically, in ways that align with your core values and deeply resonate with your stakeholders.

  • Here are five reasons why companies should embrace a purpose-informed framework like STAND:

    • Attracting top talent: Many employees increasingly expect their employers to uphold and promote social and political values. Companies must address these concerns to retain and attract top talent.

    • Building trust: People are sceptical of companies that claim to be progressive yet avoid standing alongside groups when their rights are threatened. Taking a stand can help build trust with your stakeholders.

    • Managing public image: In the age of social media activism, companies must proactively manage their public image and respond to calls for social justice and inclusivity.

    • Defending fundamental rights: Companies are increasingly seen as a last line of defence against attacks on fundamental rights.

    • Consumer loyalty: Companies that ignore social and political debates may risk losing market share and consumer loyalty, as customers increasingly vote with their wallets.

Please get in touch with the Purpose Union team and we’d be happy to talk to you about our STAND framework.