Purpose Narratives




Stakeholders increasingly expect companies to authentically demonstrate social value as well as financial value.

We use insights from polling, social listening, workshops and internal and external stakeholder interviews to help you develop an organisational narrative that defines your social purpose. We then ensure that your employees build an emotional connection to what you stand for. Our offering in this area includes:

  • Reputation polling and focus groups

  • Narrative development

  • Employee purpose workshops

We use data to inform focused, high profile and distinctive campaigns around specific social challenges. Our approach ensures that the campaigns are coherent, authentic and generate a positive impact. We clearly define success at the outset and use metrics to regularly monitor progress. We can work with you on:

  • Polling and focus group analysis

  • Campaign planning and message development

  • Formal coalition building

  • Traditional media strategy

  • Social media strategy

  • Thought leadership and opinion pieces

  • Video content creation