Chairman and Founding Partner

Daniela has spent more than 15 years advising global organisations on their communications strategies. Having been based in Europe, the Middle East and Latin America she has provided senior level counsel to clients on their external and internal communications, stakeholder engagement and reputation and crisis management.

Daniela leads the corporate practice at Purpose Union, working with startups, FTSE listed companies and multinationals. Her clients have included Compass, Natwest, Sanofi and Unilever. 

Prior to founding Purpose Union, Daniela was a Managing Director at global communications agency Finsbury. Previously, she established operations for Speyside Corporate Relations in Colombia and Mexico, and was instrumental in setting up and running Capital MS&L in the Middle East. She has extensive experience developing and delivering communications strategies for companies across sectors including financial services, natural resources, TMT and FMCG. 

Daniela is particularly passionate about gender equality and, as a working mother, is committed to supporting women in the workplace. She is also involved in cultural, social and environmental projects in Latin America. She is Co-Chair of the Purpose Group at the PRCA and is fluent in German and Spanish.