Daniela Flores,
Chairman and Co-founder

Daniela has over 12 years of experience advising organisations across Europe, the Middle East and Latin America on their reputation and communications strategies.

She has provided senior counsel to clients around their positioning and messaging, stakeholder targeting and engagement, crisis preparedness and issues management.

Most recently, her focus has been on building sustainability and social purpose campaigns. She is particularly passionate about the corporate agenda around gender diversity and inclusion, and is committed to supporting women in business and finance through coaching and mentoring. Daniela is also involved in social and environmental projects in Latin America.

Before co-founding Purpose Union, Daniela worked at global communications agency Finsbury. Prior to this, she established operations for Speyside Corporate Relations in Colombia and Mexico, and was instrumental in setting up and running Capital MS&L in the Middle East. Daniela also worked in-house at global risk consultancy firm Kroll, based in Mexico and working across Latin America.

Daniela has worked with a number of global corporates and organisations including the UN, EY, Vedanta Resources, Amgen, Mars, Citi, Morgan Stanley, Clyde & Co, the Qatar Investment Authority and the Dubai International Financial Centre.

Daniela holds a BA Hons degree in European Studies and Modern Languages. She is fluent in German and Spanish.

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