Daniela Flores

Chairman and Co-Founder

Daniela has over 12 years of experience advising organisations across Europe, the Middle East and Latin America on their reputation and communications strategies.

She has provided senior counsel to clients across various sectors, working with them on their positioning and messaging, stakeholder engagement including media and investor relations, crisis preparedness and issues management.

Most recently, her focus has been on building sustainability and social purpose campaigns. She is particularly passionate about the corporate agenda around gender diversity and inclusion, and is committed to supporting women in business through coaching and mentoring. Daniela is also involved in cultural, social and environmental projects in Latin America.

Before co-founding Purpose Union, Daniela worked at global communications agency Finsbury as a Managing Director and Natural Resources team leader. Prior to this, she established operations for Speyside Corporate Relations in Colombia and Mexico, and was instrumental in setting up and running Capital MS&L in the Middle East. Daniela also managed marketing and communications across Latin America for global risk consultancy firm Kroll.

Daniela has worked with a number of global corporates and organisations including the UN, EY, Vedanta Resources, Amgen, Mars, Citi, Morgan Stanley, Clyde & Co, the Qatar Investment Authority and the Dubai International Financial Centre.

Daniela holds a BA Hons degree in European Studies and Modern Languages. She is fluent in German and Spanish.