United by a sense of purpose

Purpose Union is a specialist agency comprised of strategists united by the belief that the world is better off when companies and organisations think, act and communicate with a defined social purpose.

Our purpose is to combine our knowledge, experience and connections in the private, public and social sectors to help organisations drive social change and achieve their strategic objectives at the same time.

We work with our clients to develop compelling narratives, identify winning arguments, build valuable coalitions and create distinctive campaigns.

Our team comprises a new and diverse generation of strategists, which enables us to offer world class advice to our clients in a digitally native and increasingly millennial-driven world.

Our Team


Lewis Iwu

CEO and Co-founder

Daniela Flores

Chairman and Co-founder


Barry Johnston

COO and Co-founder


The founders of Purpose Union are supported by a team of staff. Purpose Union also strategic alliances with leading experts in the fields


Phil Riggins

Partner - Data and Insights


Marc Simpson

Partner - Creative and Digital

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Ozzy Amir

Partner - Creative and Digital


Babantunde Williams

Partner - Public Policy


Heather Vernon

Partner - Campaigns