United by a sense of shared purpose

Purpose Union is a specialist agency comprised of strategists united by the belief that the world is better off when companies and organisations think, act and communicate with a defined social purpose.

Our purpose is to combine our knowledge, experience and connections in the private, public and social sectors to help organisations drive social change and achieve their strategic objectives at the same time.

We work with our clients to develop compelling narratives, identify winning arguments, build valuable coalitions and create distinctive campaigns.

Our team comprises a new and diverse generation of strategists, which enables us to offer world class advice to our clients in a digitally native and increasingly millennial-driven world.



Lewis Iwu
CEO and Co-founder

Daniela Flores
Chairman and Co-founder

Barry Johnston
COO and Co-founder




Phil Riggins
Partner - Data and Insights


Ozzy Amir
Partner - Creative and Digital


Marc Simpson
Partner - Creative and Digital

gullachsen copyright - low res refs-7667.jpg

Heather Vernon
Partner - Media and Campaigns